About 73 by Al Ameed – Heritage, Passion, and Innovation in Every Cup
73 by Al Ameed is born from the rich history of Al Ameed Coffee, a Jordanian coffee pioneer founded in 1973. Our brand represents a blend of tradition and modernity, combining decades of expertise with bold new ideas to create premium espresso capsules.
Every detail, from our signature red capsule interior to the artful branding by Abeer Anabtawi, honors our Jordanian roots and commitment to quality.
Our legacy traces back to 1973 when Al Ameed Coffee built a strong foundation based on trust and excellence. Today, 73 by Al Ameed celebrates Jordanian craftsmanship by collaborating with local artisans and embracing the culture’s vibrancy in every product.
The number “73” symbolizes the year Al Ameed Coffee was founded and represents our dedication to growth, evolution, and the future of innovative coffee culture. More than a sub-brand, 73 by Al Ameed is a tribute to decades of passion, blending heritage with contemporary trends.
Our products embody the spirit of Jordan through thoughtfully designed packaging, premium ingredients, and sustainable practices that honor the land and its people.
Everything about 73 by Al Ameed is proudly Jordanian. From the idea to the execution, every detail was imagined and made here. The branding was crafted by Abeer Anabtawi, a brilliant Jordanian creative. The packaging was produced locally by Al Shorouk. The capsule display table in the boutique? It’s a story in itself — designed by FADAA and built by Erth for Earth Architecture using real Jordanian soil gathered from different landscapes, compacted into layers of art. It holds the capsules, yes, but it also holds the spirit of this land.
73 Bites
We collaborated with Dopamine for our dark chocolate mendiants, a luxurious, family-run chocolate boutique based in Amman. And with Toffimelt for caramel crunch toffees, made by hand, one batch at a time. Even the moving window displays that catch your eye were imagined and built by two local artists: Leen Jamil and Tamara El Ali.
Seventy Three is more than a brand.
It’s a community of makers, dreamers, and doers, all working together to build something meaningful, something local, something new.
Worldwide Shipping
100% Arabica Coffee
Made In Jordan
Compatible with *Nespresso Original Machines.
Seventy Three and Al Ameed Coffee are not affiliated with Nespresso® brand.