Born from decades of expertise, Seventy Three is a new chapter in coffee craftsmanship. Inspired by the year Al Ameed Coffee was founded — 1973 — it represents more than just heritage. It’s a symbol of growth, of evolution, and of what happens when tradition meets bold new ideas.
Seventy Three lives within the world of Al Ameed Coffee. It’s part of its story — a sub-brand rooted in the same values, with its own voice and vision. The name comes from the very beginning: 1973. While its look feels new, its soul is familiar. Even the red capsule interior of the classic flavors is a quiet homage to Al Ameed’s iconic red.
Everything about Seventy Three is proudly Jordanian. From the idea to the execution, every detail was imagined and made here. The branding was crafted by Abeer Anabtawi, a brilliant Jordanian creative. The packaging was produced locally by Al Shorouk. The capsule display table in the boutique? It’s a story in itself — designed by FADAA and built by Erth for Earth Architecture using real Jordanian soil gathered from different landscapes, compacted into layers of art. It holds the capsules, yes, but it also holds the spirit of this land.
73 Bites
We collaborated with Dopamine for our dark chocolate mendiants, a luxurious, family-run chocolate boutique based in Amman. And with Toffimelt for caramel crunch toffees, made by hand, one batch at a time. Even the moving window displays that catch your eye were imagined and built by two local artists: Leen Jamil and Tamara El Ali.
Seventy Three is more than a brand.
It’s a community of makers, dreamers, and doers, all working together to build something meaningful, something local, something new.
Worldwide Shipping
100% Arabica Coffee
Made In Jordan
Compatible with *Nespresso Original Machines.
Seventy Three and Al Ameed Coffee are not affiliated with Nespresso® brand.